Hill Country Home Builders Association

Home building is a major economic player around these parts. At the time, the Hill Country Home Builders Association was blowin’ and goin’.

Membership was up and confidence was high. The group was looking for ways to increase awareness.  Our team was involved in a new branding effort that included television, Internet, outdoor and corporate ID.

 When you live in the Texas Hill Country you see tons of logos with hills. Never one for the expected, our designer, Dave Rogers found a unique approach for depicting the "hills" he thought were important to the communication for HCHB.

He Illustrated a wooden carpenter’s fold-out ruler bent into the shape of hills. For those who have eyes to see, they also represent roof tops.