I remember New Braunfels, Texas of the 1960s Zeitung pages. It was when a sulfur spring known as “stinky falls” poured into the Comal river below where the tube chutes tower today....
Since corporations are made up of a body of people, the company as a whole can suffer actual physical symptoms like an individual. One of the maladies nearly all corporations are afflicted with is myopia. Myopia is defined as: nearsightedness. the lack of imagination, foresight, or intellectual insight....
Lamb Creek is looking for a rare handful of partner-clients who not only understand and believe that it takes guts and truth to build a world-class brand, they are willing to take that “road less traveled”. They are willing to walk a bold marketing road. We call that Brand Cojones™. If that’s you, give us a call. Weenies need not apply.
What‘s in a name? Nothing if the world doesn’t know you exist.
June 26th, 2019
Who says one can’t touch the world from small places?
June 26th, 2019
Selling a product the size of a shoebox takes ideas far outside one.
June 26th, 2019
Your brand isn’t worth a dime if you don’t own it.
June 26th, 2019
Slogans are not mission statements in five words. Good ones are customer-centric, lyrical & gutsy.
June 26th, 2019
Corporate myopia has infected virtually all companies small and great.
June 26th, 2019
June 26th, 2019
June 26th, 2019